• Q: How do I know if a Backlinks is good or bad for SEO?

    A: Only dofollow backlinks will give you an SEO advantage. Nofollow backlinks can be great for increasing the exposure of your site and sending traffic, but they will not help you with SEO. Nonetheless, it doesn’t mean nofollow backlinks are bad.

    The quality of a backlink can be determined by analyzing how reputable is the website linking to you. What also matters is that the content of the website is relevant to yours. If a well-known site links to you, the backlink will be good.

    Keep in mind that there are numerous good websites you might have never heard of. Hence why checking their SEO metrics is recommended. You can analyze the Domain Authority, Page Authority, Trust Flow, Citation Flow, the number of external links, how often they update content, user’s engagement and more.

  • Q: Does PageRank matter as an SEO metric?

    A: No, the Google PageRank Toolbar hasn’t been updated for almost two years, and Google has no plans to update it. Google officials have said several times that SEOs should not look at PageRank anymore.

  • Q: How do I get good backlinks?

    A: Link building is essential for SEO, so it’s great to see you are interested to get more good backlinks.

    The best way to find opportunities to build good backlinks is to look at the links of your competitors. Use Monitor Backlinks to spy your competitors backlinks and try to replicate the ones that are good and worthy. If your competitors are ranking above you, it often means they have done something right, and they have better backlinks than you.

    By replicating the most important links of all your competitors, you’ll have higher chances to outrank them. Using the metrics provided by Monitor Backlinks you can see at a glance what backlinks are good or bad. Take each link one by one to understand how your competitor has gotten to have a link from that website. If they got a link because of a blogger review or mention, you can contact that blogger and offer him the chance to test your product as well. Whether it’s a guest post, a forum mention or any other type of backlink, you should try to replicate it.

    Do consider that sometimes your competitors might have bad backlinks, so don’t rush into replicating, without analyzing if the website has a good authority.

    Some guides that should help you build backlinks:

  • Q: Will nofollow backlinks influence SEO?

    A: Most Google officials said that nofollow backlinks will not influence rankings in Google. While there are some SEOs that claim nofollow links carry some value, there’s no official prove to sustain this.

  • Q: Should I remove or disavow nofollow backlinks?

    A: The quick answer is NO. There’s no point to remove or disavow nofollow links unless they are hurting your reputation. For example, if a porn or gambling site links to you.

    If the backlink is bad, you should try to remove it and then disavow it, even if it’s dofollow or nofollow. If you have a good nofollow backlink, you should leave it as it is because it might send relevant traffic your way.

    Nofollow backlinks can not hurt your site.

  • Q: How long does it take for the disavow tool to work?

    A: The disavow tool usually works within days of submitting your report. Nevertheless, it sometimes can take up to several weeks for Google to review your bad backlinks report.

  • Q: I cleaned up my backlinks profile, when will I recover from my penalty?

    A: It depends on what penalty you’ve got. These are some scenarios:

    Manual penalty: Takes 1-2 weeks for Google to review your reconsideration request

    Algorithm updates penalties: This is the case of Penguin or Panda. You’ll have to wait for another Google Penguin or Panda algorithm update to take place. It can take months, or days, depending when it was updated last.

  • Q: Can my website be penalized without I knowing?

    A: Yes. We’ve seen numerous cases when website owners had no clue that their sites were penalized or filtered by Google’s algorithms. Most often, Google Panda decreases your website’s rankings because of thin content. Your site can also get a penalty for having too many ads above the fold or for not having a mobile friendly website.

  • Q: I was penalized but I can’t recover my rankings, why?

    A: Bad backlinks trigger most Google penalties, but it’s not always a rule. If your website has not yet recovered its rankings, it could be because of the following reasons:

    1. a. You haven’t cleaned up all your bad backlinks
    2. b. Your disavow report is incomplete
    3. c. No algorithm update took place lately. Panda and Penguin penalties require a fresh algorithm update for recovery.
    4. d. Your content is holding you back. If a Google update hit your website, you have to revise your website’s content.
    5. e. You don’t have enough quality backlinks
    6. f. Your website has other unknown problems
    7. g. Your reconsideration request was not yet reviewed.
  • Q: Does good content equal high rankings in Google?

    A: Not always. To rank high in Google, it’s important to have high-quality content that provides value to your readers. However, this doesn’t mean that your success is guaranteed. There are other websites that could have content that’s at least as good as yours. Everyone wants to rank high in Google, but after all, backlinks will be the ones to make a difference.

    The recipe for SEO success is high-quality content and backlinks from authoritative domains. One without the other will not work.

  • Q: Why Does my Business Need Social Media?

    A: Social media now a day is very helpful for almost every industry including Food, Health & Fitness, and Industrial, IT, Law Firm, sports, electrical, electronics, Trading & Distribution and much more. You name it and you will find outstanding stats.

  • Q: Can Social Media Optimization drive more traffic for my website?

    A: When you talk about Branding, the first source/medium comes to any mind is Social Platform. First you have to spread the word around, generate more exposure and at the end, make strong branding. Creating a significant presence over the social media platforms can help advertising your business. Moreover, social media platforms help generating interest-based traffic.

  • Q: How can Social Media help generate more Exposure for my business?

    A: When you talk about Branding, the first source/medium comes to any mind is Social Platform. First you have to spread the word around, generate more exposure and at the end, make strong branding. Creating a significant presence over the social media platforms can help advertising your business. Moreover, social media platforms help generating interest-based traffic.

  • Q: I am already using other marketing medium like SEO. Would I still need to have SMO campaign?

    A: Social media optimization is just as extension of SEO. SEO helps optimize your website for search engines while SMO strengthens your brand and help creating great exposure for your brand on different social platforms. SMO have more door ways to bring the traffic in as compared to SEO.

  • Q: Is it fine to post same content on all the social media profiles each day?

    A: Uniqueness is everything. A same post can be shared but in different canvases. A shorter version of one of your long story can work on Twitter and at the same time a slide share of same content can be used on a different platform.

  • Q: How to choose which Social Networks will work for my business?

    A: Depending on the Goals of your business, platform selection can become stress-free work. You need to reach more people based on their interest, Facebook & LinkedIn comes first. Need to keep you audience updated about the upcoming updates; Twitter & Instagram will do the job

  • Q: Do you work with all Social Networks?

    A: We work on all the top of the line Social Media platforms including Facebook, Twitter, Linkedin, Google +, Pinterest, Instagram and so on. However, we set preferences in between all the platforms according to the business model.

  • Q: What different ESP will do as compared to others?

    A: With the vast knowledge and best R&D skills, our team is equipped with latest tools and techniques to run effective campaigns for your business. Our job is to Keep up with ever-changing layouts, rules, engagement tactics, and more, Our marketing experience helps deliver fresh engagements that truly connect your business with targeted audience.

  • Q: Is there any contract involved?

    A: No, there is no contract involved. We tie client with our great customer support and services.

  • Q: How to get started?

    A: Please call us at (415) 231-5234 to setup an initial meeting or send us your information right at this Email address info@morewebbiz.com so we can get back to you.

  • Q: What is PPC advertising?

    A: PPC, or Pay Per Click advertising, is an online advertising method used on Search Engines and Websites across the internet where an advertiser is charged only when their ad is clicked on. Pay Per Click advertising is designed to help businesses drive quality, targeted traffic to their Website in a cost-effective manner.

  • Q: What's the difference between Pay Per Click and Organic Search Engine Optimization?

    A: Pay Per Click positions are paid ads located on the right, bottom or side of a Search Engine Results Page; whereas, Organic positions are natural or non-paid results. Organic listings gain positions from Search Engine Optimization techniques including optimized Website content and link building.

  • Q: What are the two major pay per click services?
  • Q: Does it pay to be #1?

    A: Not necessarily. Sometimes having the number one position brings in a lot of window shoppers but no results. If you are measuring your results you should be able to tell which positions are performing for you. In some cases, positions 3 or 4 would better suit your campaign.

  • Q: Are results measurable?

    A: Both of the major PPC engines offer conversion tracking along with a plethora of other reporting features. E-Power Marketing also recommends using 3rd party reporting software as well.

  • Q: How do I choose keywords?

    A: Finding the right keywords is the most important step of any PPC program. There are several tools that can aid in keyword selection including the Google AdWords Keyword Tool, competitive analysis, industry trends, and Website analytics.

  • Q: What is a Landing Page?

    A: A Landing Page is a specific Web page designed as the user destination after clicking on your Pay Per Click ad.

  • Q: Do I need a Landing Page?

    A: A well designed Landing Page will continue from where the ad left off and will lead to better ROI. Landing pages allow businesses to better explain their product or service, and sell their goods to those interested enough to click on their ads. When developed and optimized correctly, Landing Pages can turn visitors into customers.

  • Q: What is the Google Display Network?
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    A: The Google Display Network is made up of thousands of Websites ranging from the New York Times to small Websites that exist only to display Google AdWords advertisements for collecting ad-sharing revenue from Google.

  • Q: What is Remarketing?

    A: Remarketing, also referred to as retargeting, is an advertising method that allows you to reach individuals who have previously visited your Website, by showing them relevant ads when they’re visiting sites on the Google Display Network. Remarketing can help improve the ROI of PPC campaigns by taking advantage of lost visitors and turning them into customers.

    The recipe for SEO success is high-quality content and backlinks from authoritative domains. One without the other will not work.

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Just like all marketing activities, understanding the primary marketing message is very important. In other words, what do you want customers to know about you? This question will help you be at sync with the other marketing messages of your client.

Targeted marketing is very important today, as different versions of products and services are catered to different target markets. For e.g., different models of smartphones are targeted at different user groups.

You need to know the demographics of your target market and the geographies the business is selling into. Today there are websites which show different information to different geographies.

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Highlight the key areas of business, features, services etc. This will help you later in your keyword analysis.
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