Just like all marketing activities, understanding the primary marketing message is very important. In other words, what do you want customers to know about you? This question will help you be at sync with the other marketing messages of your client.
Targeted marketing is very important today, as different versions of products and services are catered to different target markets. For e.g., different models of smartphones are targeted at different user groups.
You need to know the demographics of your target market and the geographies the business is selling into. Today there are websites which show different information to different geographies..